Let us help you understand better how smart video analytics can improve your store's performance. Get in touch with our consultants and see a demo for yourself.
Security cameras that you can flexibly equip and re-equip with video analytics apps open up completely new opportunities for you to optimize your store and improve the presentation of your goods. This allows you to increase revenue and reduce cost.
Security cameras in retail spaces are now able to analyze this video information as well, enabling you to recognize and steer movement trends or footfall patterns in your store – and therefore place your product ranges where your customers are going to be. You can also upvalue areas that are visited less often and guide your customers specifically toward them.
For example, if a middle-aged woman walks into your store, a camera can trigger a specific action, such as a display in the customer’s vicinity showing an offer tailored to her. This allows you to personalize your interaction with different groups of customers.
As a retailer, you have to keep one eye on your customers and one eye on your goods at all times if you want to create a perfect shopping experience in your store. Missing or misplaced goods curtail your sales. Security cameras can continuously analyze goods inventories in your store, notifying your staff and triggering appropriate measures whenever necessary.
Our goal is therefore to help you get more out of your technology. Give it a try and convince yourself!
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Let us show you the many ways that video-based retail analytics can help you improve the performance of your store!